We mentor authors, artists and creatives of all kinds to build a solid marketing approach that’s based on your individual needs and ambitions.

Instead of an expensive ongoing contract, we teach a reusable, tested and easy-to-understand framework that can be applied to any project in just four hours.

You’ll leave with a customised branding report and marketing plan as developed in your sessions.

The Marketing Mentoring Package:


    • Session 1: Reviews branding approach & projects (2 hrs)
    • Session 2: Reviews marketing approach & sets goals (2 hrs)

Total package: £250 or US$360, including both sessions, full documentation and support.

Fellows of CreateThinkDo

All CreateThinkDo mentoring sessions are run by our fellows – marketing professionals from diverse backgrounds who uphold our core principles.

Lisa Goll

Lisa Goll


Lisa is a marketing professional with a passion for sharing knowledge. In fact, she's spent ten years striving to improve her skills, building London Writers’ Cafe and assuming marketing roles at HarperCollins, Southbank Centre and The New York Times Company along the way. As a part of CreateThinkDo, she hopes perhaps more than anything else to have the opportunity to share all the great tools and tips she's been gifted by others in her career.

Yen Ooi

Yen Ooi


Yen is a project manager by training and creative at heart. She holds postgraduate degrees in English Literature and International Business, and enjoyed a vibrant career in music, film, education, and training. In recent years, Yen finds herself writing science fiction and working as a strategist and mentor to fellow creatives, always excited to find patterns and parallel principles across the various disciplines and sectors she has worked in.

To enquire directly with Yen, email: yen@yenooi.com

Jantien Abma

Jantien Abma


Jantien is a writer and illustrator with a BA in Literature and Art History and an MA in Narrative Non-Fiction. She is currently Marketing and Publicity Executive at Whitefox Publishing Services. In addition to CreateThinkDo, she freelances with several author-focused organisations in London, building websites and providing social media, research, writing and design services.

Laura Bastian

Laura Bastian

Fellow, US-based

Laura Bastian received her MBA in marketing and had a successful career in various industries before transitioning into book publishing. She interned with several London publishers while finishing a Masters degree at University College London and knew she’d found her true calling. Laura is the founder of WriteMarket Media, a nonfiction editing and marketing services company.

Laura is our US-based Fellow. To enquire directly with Laura, email: laura@writemarketmedia.com

Helena Halme

Helena Halme


Former BBC journalist, bookseller and magazine editor, Helena Halme holds an MSc in Marketing and an MA in Creative Writing. Full-time author and mentor, Helena also acts as Nordic Ambassador for The Alliance of Independent Authors. Apart from writing stories set in her native Finland, Helena is addicted to Nordic Noir and dances to Abba songs when nobody's watching. Helena loves to share her experience in indie publishing with other authors and creatives.

To enquire directly with Helena, email: hello@helenahalme.com


At CreateThinkDo, we are proud to collaborate with those that seek to support creative entrepreneurs (writers, artists, etc.) at every level.

What our clients say…

Create Think Do works with our clients to develop marketing action plans that make a significant difference to their work. CTD utilises an innovative, vigorous and thorough approach to marketing development and we and our clients fully endorse the value of their work.

Emergents Creatives CIC Ltd

A big thank-you to Yen and Lisa. The audit and follow-up sessions were both enjoyable and enlightening. I picked up some really useful tips, and now I’ve got a plan to stick to, not only for my current book, but for future projects too. For anyone to whom marketing is an alien concept, these sessions are a must.

Richard Stokoe, author of WRITTEN IN THE STARS

Lisa knows how to build a writer’s PR presence; she is also a wizard on social media platforms. She is shrewd and supportive and I totally value having her in my writing corner!

Claire Dyer, author of THE MOMENT & THE PERFECT AFFAIR, published by Quercus

'Literary strategy' is such a neglected but important area and I will always be grateful I came across Yen and was given the benefit of all her advice. She is as necessary to the writer of today as a good editor or proof reader and I cannot recommend her services too highly.

Jane McCulloch, author, owner of English Chamber Theatre, and Artistic Director of Opera UK

Lisa is very experienced at book marketing, and gave me great practical advice on ways to build attention for my novel The Deal. During a half­-day “marketing audit” service, she asked good questions, listened to my responses, and efficiently translated to excellent marketing ideas. Real value for money, and a genuinely enjoyable experience.

Maury Shenk, author, Technology Lawyer, and Investor

Yen is an experienced social media expert. She provides invaluable support to writers who want to build a presence in the writing community.

Denise Saul, poet and academic

Yen has helped me grow as a writer and marketer by leaps and bounds. Her systems for managing your time and your energy are straightforward and her inspiring nature fills you with purpose.

Morgan Songer, author

I got a new burst of enthusiasm and it (the CreateThinkDo method) not only helped me shape how I present myself, it actually re-enforced my understanding of my own writing and what sort of writer I am.

That's pretty priceless.

Richard Buxton, author

Get in touch through the form below if you're interested or even just curious about what we do.

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